Case retail market

Case retail market
Kesko employees should network fluently and work efficiently in joint projects with Russians. Insufficient language skills and understanding of the culture hinder communication, the development of trust, and the reaching of goals.

RUSSIAN RETAIL MARKET

Challenge

  • Kesko employees should network fluently and work efficiently in joint projects with Russians.
  • Insufficient language skills and understanding of the culture hinder communication, the development of trust, and the reaching of goals.

Solution

  • First, we mapped and tested language competence in the organization.
  • Then, we organized training for small groups, pairs and individuals.
  • We introduced Russian business culture to the students in a practical manner as a part of their language studies.


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