Website project for Kuusakoski

Website project for Kuusakoski
In conjunction with their brand renewal, Kuusakoski decided to renew their public website and selected us as their partner to design and implement the structure, layout and content of the website as well as to translate the global content in it.

Challenge
In conjunction with their brand renewal, Kuusakoski decided to renew their public website and selected us as their partner to design and implement the structure, layout and content of the website as well as to translate the global content in it. The most important goals set for the website were the following:

•    The structure and the global content of the website must support Kuusakoski's strategy in the best possible manner.
•    Kuusakoski operates locally in 11 countries, so the design  had  to take into account country-specific content and language requirements.
•    The layout of the website had to comply with Kuusakoski's renewed brand image.
•    The website was to be responsive, in other words it needed to support various terminal devices and displays of various sizes including mobile devices.

“It was a challenge to fit such a complex and multi-dimensional, but at the same time interesting collection of content compactly and clearly on the website. AAC did a very good job of it. Managing multiple languages was extremely important for us, and it is truly great to cooperate with a partner who is aware of the challenges caused by them and knows how to take them into account in this kind of a project.”

Laura Oksanen, Communications Officer, Kuusakoski Oy

Solution
In order to understand the requirements set by Kuusakoski's strategy and various business areas, we organized a workshop with Kuusakoski's Communications Team.  Based on the workshop results, additional discussions with representatives of other business units and country-specific requirements, we designed a structure for the website that took into account the demands of global communications, the scalability to country-specific needs and requirements of multiple languages used.

In the layout, we aimed at simplicity and compliance with the new brand image. We took the responsiveness into account by compiling the layout of elements that are scaled and reorganized as the display gets narrower when moving from desktop PC to a mobile device. 

In content production, we closely cooperated with experts in various business areas to ensure that the key issues for Kuusakoski's customers were presented in the right way. The global content was translated into seven languages. In addition, we organized a photography shoot during which Kuusakoski's business and recycling materials were shot from the perspective of the new website's content while paying attention to the conformity with the renewed brand image. 

“We were impressed by how well AAC had prepared for the workshop. Thanks to the close dialog between us, the project proceeded continuously in the right direction. Everything AAC promised, they kept. The budget for the project was also expertly drawn up and held up until the very end.” 

Marja-Leena Ahtiainen, Communications Manager, Kuusakoski Oy

Benefits
The website renewal project succeeded exceedingly well and the new website was launched on February 18, 2015 at https://www.kuusakoski.com. The major benefits of the solution with which we provided Kuusakoski included  

•    The renewed website delivers a consistent message about Kuusakoski's core business globally.
•    Country-specific needs and the need for multiple languages have been taken into account in the implementation of the website.
•    The website is perfectly aligned with Kuusakoski's strategy and renewed brand image.
•    The implementation is modern and supports all terminal devices.
•    Thanks to the increased understanding and trust resulting from our close cooperation, the project enables a mutually beneficial strategic partnership also in the future.

“Cooperation with AAC was extremely easy and uncomplicated. The project and its end result absolutely exceeded all our expectations. It was amazing how AAC understood Kuusakoski's business and managed to combine the visual look with Kuusakoski's strategy and requirements set by it.”

Laura Oksanen, Communications Officer, Kuusakoski Oy

“AAC took the requirements of technical implementation into account as early as the specification stage and was able to discuss technical matters directly with Avenla (partner responsible for the technical implementation), which made our job easier and created considerable added value to the project.”

Teemu Niemelä, Software Development Manager, Kuusakoski Oy  

“We are extremely proud of the end result. We are extremely happy to present our new website and recommend AAC as an excellent cooperation partner.” 

Marja-Leena Ahtiainen, Communications Manager, Kuusakoski Oy



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