Marketing content services
ABB wanted to promote safety at work and at the same time market their own safety switch products with a video containing a short but memorable story. They wanted the video's message about the importance and significance of work safety to be targeted at people making decisions on safety-related matters and end users of safety switches globally, both inside and outside ABB.
The concrete benefits for ABB are:
- emphasizing safety matters and taking responsibility for them within ABB
- creating an image of ABB as a company that highlights safety and responsibility
- marketing safety switches outside ABB.
In addition to the English language version meant for global use, we made several other language versions on a tight schedule to meet the needs of ABB's country organizations.